Hello! I’m Senthil.
I help product teams build design systems, ship accessible interfaces, and close the gap between design and code - I build the design infrastructure that product teams rely on - the systems, standards, and patterns that make great user experiences repeatable at scale.
Over a 20+year career spanning fintech, insurance, healthcare, and enterprise SaaS, I have worked as Lead UX Architect at Citi Group, Design System Lead at Computershare, and Senior Consulting Manager at Virtusa — leading the UX function on some of the most complex digital products in regulated industries.
What I specialise in:
- Design system leadership and governance — from token architecture to developer handoff and team adoption
- Accessibility consulting — WCAG 2.1 AA/AAA audits, remediation planning, and colour system redesign for inclusive data visualisation
- Enterprise UX strategy — design thinking workshops, stakeholder alignment, user research, and information architecture for complex multi-stakeholder products
- Design-to-code workflows — Figma + Token Studio + Storybook + CI/CD integration that actually works in production
- End-to-end UX leadership: discovery workshops, user research, journey mapping, wireframes, interactive prototypes, and developer handoff documentation — all in one engagement.
- Cross-functional collaboration across design, engineering, product, and leadership — including remote teams distributed across multiple time zones.
- Mentoring and upskilling of in-house design teams so the quality improvement is permanent, not contractor-dependent.
AI, Vibe Coding & Emerging Design Workflows:
I actively work with AI-assisted UX and vibe coding workflows to accelerate product thinking, prototyping, and design system delivery. Over the past few years, I’ve integrated tools like ChatGPT, Claude, Figma Make, UX Pilot, and Stitch into enterprise design processes across financial services, healthcare, and retail products.
My work combines traditional UX strategy with prompt-driven design approaches — helping teams move from idea to prototype faster while maintaining accessibility, scalability, and governance standards.
I’m particularly passionate about:
- AI-assisted UX workflows
- Design systems + design-to-code pipelines
- Prompt-driven prototyping
- Human + AI collaboration models
- Rapid concept validation
- Vibe coding for scalable product experiences
I also enjoy capturing photographs of animals and nature. Below are some of the shots I’ve taken over the years that I personally like the most.
Peers Corner
Arun Raghunath - Architect at iExceed
"It is very rare to find a person who has a great UX perspective and is able to visualize beautiful solutions and also being able to collaborate really well with all the stakeholders. Senthil is part of this elite group, the best in designing user-friendly solutions, with a high adoption rate; at the same time keeping avenues open for discussions with development teams understanding their challenges and coming up with alternate designs, without compromising on the final outcome. A very approachable, sensible guy always maintaining his calm demeanor."
Samuel Shum - CRM Solution Architect at Citi
"I have been working with Senthil for 3 years now. In that time he has demonstrated a high level of understanding of what it takes to make a system really user friendly and thus help us to drive adoption rates. He has a unique blend of artistic and technical skills that make him the "go to" person for anything UI or UX related. Senthil works well under pressure and always produces on time, often for multiple projects. Senthil also lives in the real world where constraints such as time, budget and platform limitations require him to be flexible. Apart from work aspects, with his outgoing personality, Senthil also has a good rapport with the team."
Mehul Vakharia - Vice President at Citi
"Senthil has worked as a UX Architect for us in Citi for many years now. He has provided some of the best solutions for UX in our critical deliverables. He has been the go to person for us to solve any of our user experience issues. He is an extremely hard working and smart individual and he will make sure that the work is getting done on time - even if that means adding extra time on his side. Senthil has worked as a partner with not only Citi resources but also with other vendor resources and made sure that the team gels well and delivers the solutions on time and with great quality. Many thanks Senthil for all your hard work so far and I look forward to working with you for many years to come!"
Victor Ananth - Lead UX designer at Guidewire Software
"Senthil is a very talented and skillful designer. I've known him for many years and consider myself fortunate to have worked with him in the same team in two different organizations. He possesses a unique combination of both technical and artistic ability that enables him to provide creative solutions to complex technical issues. While leading a team of UX and Visual Designers, Senthil carried out his work diligently and with real enthusiasm, despite the pressures and challenges he faced from a demanding work schedule. He was also, extremely approachable and offered his keen insight and guidance on design when working with cross-functional teams. I would have no hesitation in recommending Senthil to anyone that is looking for an experienced and talented designer to join their team."
Vignesh Babu - Lead UI at iExceed
"Senthil is a talented and great UI/UX designer to work with. Not only is he an amazing designer, he has ingenious web-based skills to develop with an eye for detail. He is very innovative and always looks for new solutions and new ideas that can advance his knowledge to meet the expectations and objectives of his client. A fun person to work with. He is always helpful, informative, an enthusiastic individual and always seems to be very aware of new creative strategies and technology. I wish him all the best. "